Challenge
FRSH started from scratch — without customers, without brand presence and without an established sales channel. The central challenge was to get from 0 to constant daily orders as quickly as possible. This required a strategy that quickly builds market traction, creates trust among potential buyers and enables predictable growth.

Achieve message market fit
Develop a brand and product story that immediately resonates with the target group. Through authentic storytelling and approachable content, the purchase hurdle was lowered and first orders were triggered more quickly.

Creator-based content
UGC-style creator videos were used specifically to quickly build trust, increase engagement, and scale from 0 to 50 orders per day within a few weeks.

Optimizing for conversion
Through founder videos, educational content and continuous optimization of creatives, a high conversion rate was maintained and the performance of paid ads was constantly improved.

Not Nice Involvement
Together with FRSH founder Fabian, we developed the initial growth strategy, quickly tested various creative formats and built a lean but effective customer acquisition engine. The focus on authentic, performance-oriented content enabled FRSH to grow from zero to scalable daily sales in a short period of time, thus creating the basis for further growth.